A launch reveals whether the market understands your product.
Modern comms for ambitious brands
- Clear story
- Modern approach
- Powerful networks
Meet Katie
Experience across moments, industries, and disciplines.
Katie Boysen has spent 20 years helping some of the world’s best-known technology companies and leaders find the words, stories, and communications strategies they need at moments of growth and change.
Her experience spans company narratives, executive counsel, media, events, spokesperson preparation, customer marketing, international markets, and founder communications. Before starting her consulting practice in 2022, she spent nearly a decade in Sydney shaping C-suite voices for Salesforce across Asia, Australia, New Zealand, and India. Other previous work spanned across world-known brands like Qualcomm, Samsung, Dropbox, Nasty Gal, and Jawbone.
Katie understands that communications problems rarely sit neatly in one lane. A product launch can become a leadership moment. A funding round can become an employee and customer moment. A keynote can reset the company story. A message that works in one market can lose meaning in another.
Today, Katie partners with ambitious founders, VCs, and leadership teams at fast-growing companies to turn company vision into a system that aligns key messages to business outcomes.
Katie is based in San Diego, California, and works with clients around the world.
- 01Global-company standards and startup pace
- 02Direct counsel to founders and senior executives
- 03Global relationships across technology, media, and events
- 04A trusted network of specialists when the moment needs more hands
Important moments expose the whole company.
A funding round changes what people expect of you next.
A keynote reveals whether your executive has an idea worth hearing.
A new market tests whether your story and evidence travel.
Difficult change shows whether your leadership is ready to take responsibility.
What is your company preparing for?
Build a comms strategy that’s always ready for moments when your decisions, story, leaders, and relationships are visible all at once.
The announcement lasts a day, but its expectations last far longer. Explain what the round makes possible, what comes next, and continue to prove momentum.
- Leadership alignment
- Updated company narrative
- Funding announcement strategy
- Founder talking points
- Media preparation and Q&A
- Employee, customer and investor messaging
Your product can be ready before you’re ready to explain why it matters. Turn the launch into a clear, coordinated moment.
- Launch narrative
- Audience and stakeholder map
- Strategy and timeline
- Executive messages
- Media and briefing materials
- Spokesperson preparation
A script survives the expected question; conviction survives the one that isn’t. Ready your leaders to carry your position in public.
- Executive positioning
- Speaker platform
- Keynote narrative
- Interview preparation
- Difficult-question development
- Rehearsal and direct feedback
Translation preserves language, but local judgment is what preserves meaning. Understand the market before you ask it to understand you.
- Market-entry assessment
- Narrative portability review
- Stakeholder map
- Adapted proof points
- Executive preparation
- Market launch plan
Careful wording can’t cover for unresolved decisions. Decide what you can responsibly say and be ready for every response.
- Situation assessment
- Leadership counsel
- Core response narrative
- Employee communications
- Executive Q&A
- Communications sequence
More people speak for you, but not always about the same business. Rebuild the shared source of truth and make it usable.
- Story audit
- Leadership working sessions
- Narrative architecture
- Audience messaging
- Executive talking points
- Roles and approval process
One senior partner across the story, the leaders and the work.
Your senior partner for a defined moment or period of change, working directly with your founders and leadership to determine what’s happening, what it means, what you can stand behind, and what to build before it goes public.
01Close enough to understand your business.
02Independent enough to challenge your thinking.
03Senior enough to work directly with your leadership.
04Flexible enough to leave when the work’s done.
The manifesto
Be ready.
A modern company should be ready for attention before attention arrives.
A modern leader does not wait for the moment to decide who they are.
Attention is not a strategy.
When audiences are everywhere, your challenge becomes creating connection through the meaning of your messages, delivered to the right audiences on the right channels.
Communications is how a company takes responsibility.
Cracks in messaging are created through unresolved thinking. Leaders must now be able to explain why the company is changing, what it can prove, or what it expects people to believe.
Relationships are not distribution.
Journalists are not channels and customers are not impressions. The relationships that matter are built before they are needed through usefulness, honesty and follow-through.
Leaders need preparation, not polish.
The goal is not to make executives sound perfect. It is to make them clear, credible and ready to take responsibility for what they say.
Important moments expose the whole company.
A company moment reveals new opportunities and can also expose cracks. True readiness is ongoing and requires the entire company to be aligned.
Built around the moment.
A specific moment
For a launch, funding announcement, narrative reset, executive appearance, or market entry with a clear destination and timetable.
Best when the moment is known
A period of change
For several connected moments that need senior communications capacity for a defined period.
Best when the needs will evolve
Leadership counsel
For founders and leadership teams that need ongoing judgment, preparation, and oversight as priorities and expectations shift.
Best when readiness must continue
Beyond the advisory
Katie is embedded in the world she advises on.
Comms People
In a world of swirl, and noise, and content, and speed, Comms People exists to act as a North Star for more than 100 communications professionals who are looking for a deeper understanding behind our profession, including how we operate, how we can improve, and how we help others understand our impact.
Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the perspective of Public Relations professionals, CEOs, Founders, and Venture Capitalists all just trying to keep their sh*t together.